I början på månaden postade Richard Neill en kommentar på Bodyforms Facebook-sida. I den kommentaren beskyller Richard Bodyform för att ha ljugit och förskönat bilden av kvinnors menstruationsperiod. Så här skrev han:
Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ’blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger
Några dagar senare besvarade Bodyform kritiken i form av en film. Filmen postades på Facebook med följande text:
We loved Richard’s wicked sense of humour. We are always grateful for input from our users, but his comment was particularly poignant. If Facebook had a ”love” button, we’d have clicked it. But it doesn’t. So we’ve made Richard a video instead. Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.
Det är är så snyggt hanterat. Bodyform bjuder på sig själva och hittar nytt sätt att hantera kritik. Titta på filmen nedan. Titta på ansiktsuttrycket och ögonen. Lyssna på manuset och lägg märke till avslutningen. Fantastiskt bra gjort!
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